Hip Advertisement Design

Advertising is much more then commercials interrupting you favorite TV show, or pictures in magazine. When designing an advertisement for a product the designer and company must put into consideration the needs of the consumer. Questions are asked, Who is the consumer? How to reach the consumer? What appeals to the consumer? The reasoning behind asking these questions is, to remain on top of the game. Serious research is done to discover what is hip, what the general public is looking for, and how to present it to the public. The hard work usually pays off because in the end a company will hopefully have created an ad that appeals to you and your needs.
Traditional ads tend to be the most successful, but at the same time there are constantly innovations being made in advertising; contemporary, state-of-the-art ideas, on how to present a product to the world in new ‘hip” ways. I.e. advertising on cars, on straws or manholes in the city, but whether these new forms of advertising will remain hip is hard to say, because they are so new. On the other hand presented in my blog are some already successful forms of advertising, in particular commercial and print ads.
The reason behind the success of these styles of advertising is their ability to reach so many people at one time and their ability to adapt to all consumers. A Folgers ad placed on a manhole in the city is pretty hip, but at the same time it doesn’t reach the consumer that doesn’t live in the city. This is why commercial and print ads are so much more effective.